At the end of this first internationalization phase, the company intends, in the long term, to expand to countries neighbouring those identified in the initial phase.
Objectives
In the short term, Japan is identified as the target market in Asia. Indeed, in the past our company has achieved significant recognition both in Japan and in South Korea; in the long term as well, the internationalization process will involve markets neighbouring Japan.
France will serve as a starting point in Europe: after a first phase in the French market, internationalization will proceed in adjacent countries, such as Germany and the United Kingdom.
Results
Establish strategic relationships with players in the sector through our Export Manager in order to develop relationships with representatives of large retail organizations, and with customers in general, with the aim of promoting Rizzoli Emanuelli products and increasing sales volumes.